The General Store 540 Blog

The Honest Truth About Buying Vintage Online (And How to Not Get Burned)

The Honest Truth About Buying Vintage Online (A...

Buying vintage online doesn't have to be a gamble. Here's how to read listings, spot red flags, find sellers worth trusting - and what we do differently in our own...

The Honest Truth About Buying Vintage Online (A...

Buying vintage online doesn't have to be a gamble. Here's how to read listings, spot red flags, find sellers worth trusting - and what we do differently in our own...

What Full-Time Jobs Taught Us About Running a Small Business

What Full-Time Jobs Taught Us About Running a S...

Working full time while building a small business teaches you things you can't learn any other way. Here's what we've figured out - and why we're not quitting our day...

What Full-Time Jobs Taught Us About Running a S...

Working full time while building a small business teaches you things you can't learn any other way. Here's what we've figured out - and why we're not quitting our day...

The Thrill of the Find: How We Hunt for Vintage Pieces Worth Keeping

The Thrill of the Find: How We Hunt for Vintage...

Vintage hunting is a skill. Here's how we find quality pieces worth keeping - where we look, what we pass on, and how everything in our shop makes it through...

The Thrill of the Find: How We Hunt for Vintage...

Vintage hunting is a skill. Here's how we find quality pieces worth keeping - where we look, what we pass on, and how everything in our shop makes it through...

The Story Behind The General Store 540 - Small Town, Big Heart, Made in Virginia

The Story Behind The General Store 540 - Small ...

The story behind The General Store 540 - a small-batch, Made in USA shop rooted in Rocky Mount, Virginia. Learn about our Salt & Thorn bath salts, curated gift boxes,...

The Story Behind The General Store 540 - Small ...

The story behind The General Store 540 - a small-batch, Made in USA shop rooted in Rocky Mount, Virginia. Learn about our Salt & Thorn bath salts, curated gift boxes,...

Editorial flat lay of artisan gift set with bath salt jar, cozy socks, dried botanicals and kraft paper wrapping on cream linen

The No-Stress Gift Guide: What to Get Someone W...

Buying for the person who has everything doesn't have to be painful. Here's how to give a gift that actually lands - every time.

The No-Stress Gift Guide: What to Get Someone W...

Buying for the person who has everything doesn't have to be painful. Here's how to give a gift that actually lands - every time.

5 Reasons a Bath Salt Ritual Will Change Your Self-Care Game

5 Reasons a Bath Salt Ritual Will Change Your S...

Think bath salts are just a nice-smelling add-on? Think again. Here's why a simple soak ritual might be the self-care upgrade you've been missing.

5 Reasons a Bath Salt Ritual Will Change Your S...

Think bath salts are just a nice-smelling add-on? Think again. Here's why a simple soak ritual might be the self-care upgrade you've been missing.