Fix What's Slowing Your Business Down
Scalable Systems - Recovered Revenue - Operations That Run
I'm JennyMarie Martin - a systems-driven operations analyst, team lead, and small business owner based in Rocky Mount, VA. I'm bilingual in English and Spanish, and I've spent 9+ years inside enterprise operations at the national level - progressing from analyst to team lead managing 750+ accounts across complex, high-stakes environments.
I've worked within the Berkshire Hathaway family of companies, in luxury product development and media, and currently lead national account sales operations at the corporate level. I also run The General Store 540 - a multi-channel retail business I built from the ground up.
I don't teach theory. I bring what I've lived, tested, and proven - and I apply it directly to your business.
What I Bring
Enterprise-Level Operations Experience
9+ years managing data governance, revenue analysis, onboarding systems, contract compliance, and cross-functional process improvement at the national level. I've built dashboards, written SQL queries, managed escalations, and driven volume recovery across hundreds of accounts simultaneously.
Real Tools, Not Buzzwords
SAP S/4HANA, Salesforce, Power BI, Tableau, SQL, ServiceNow, and more. I know how enterprise systems work - and I know how to translate that into practical solutions for businesses that don't have an IT department.
Active Small Business Owner
I run The General Store 540 - handcrafted bath salts, curated vintage, and resale. I'm not advising from the sidelines. I'm building in real time, with the same constraints you have.
Bilingual - English and Spanish
I work with clients in both languages.
Virginia Roots
Martinsville. Roanoke. Rocky Mount. I know this region, its businesses, and its people.
How I Help
Revenue Recovery
Find where money is leaking - pricing gaps, contract compliance, billing errors, volume decline - and build the systems to stop it.
Workflow and Process Design
Eliminate bottlenecks, standardize operations, reduce onboarding time, and build processes your team can actually follow and sustain.
Online Revenue Channels
Shopify builds, Klaviyo email automation, multi-platform listing strategy, SEO/CRO, and fulfillment workflow design.
Data and Reporting
Build dashboards and reporting systems that give you real visibility - so you're making decisions based on facts, not gut feelings.
Brand and Marketing
Positioning, messaging, content strategy, and campaign design that connects with real people and drives real action.
Who This Is For
Small business owners, creators, and local brands who are ready to stop guessing and start building something that runs. If you want systems, structure, and a partner who shows up prepared and tells you the truth - this is for you.
Ready to Talk?
Let's spend 15 minutes figuring out exactly where your time and money are going. No pitch, no pressure - just clarity.
Or reach out directly: consulting@thegeneralstore540.com