{"title":"The 540 Merch","description":"\u003cp\u003eBranded gear from The General Store 540. Made in the USA, built to last, and proudly Virginia.\u003c\/p\u003e","products":[{"product_id":"unisex-midweight-t-shirt-made-in-us","title":"Unisex Midweight T-shirt, Made in US","description":"\u003cp\u003eRep your roots in comfort. This unisex midweight tee is part of The 540 Collection - designed for those who carry the spirit of The General Store 540 wherever they go.\u003c\/p\u003e\u003cp\u003eMade in the USA from 100% premium cotton, pre-shrunk for a lasting fit and soft enough for all-day wear. A relaxed, full-cut silhouette that works for everyone.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% premium cotton (fiber content may vary for different colors)\u003c\/li\u003e\n\u003cli\u003eMedium fabric weight (5.4 oz\/yd²)\u003c\/li\u003e\n\u003cli\u003eClassic relaxed fit\u003c\/li\u003e\n\u003cli\u003eSewn-in label\u003c\/li\u003e\n\u003cli\u003eMade and assembled in the USA\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Printify","offers":[{"title":"White \/ S","offer_id":51816355463448,"sku":"21568000369567328115","price":24.99,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":51816355496216,"sku":"15597268212076649582","price":24.99,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":51816355528984,"sku":"29537010601148067835","price":24.99,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":51816355561752,"sku":"24999707574115349400","price":24.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":51816355594520,"sku":"11031673815266005380","price":31.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":51816355627288,"sku":"85552625879876530264","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7352\/4248\/files\/6877352838741482029_2048.jpg?v=1773376029"},{"product_id":"small-town-big-heart-t-shirt","title":"Small Town Big Heart T-Shirt","description":"This classic midweight tee carries a gentle, homespun message — “Small Town Big Heart” set in warm, flowing script. Wear it on slow Sunday mornings, at porch gatherings, or running errands downtown. The comfortable, medium-weight cotton settles into a relaxed silhouette that feels familiar from the first wear. The typography and subtle, rosy ink give a soft, nostalgic mood: it reads like a handwritten note from someone who remembers faces and front-porch conversations. It layers easily under a flannel or stands alone with jeans and worn-in boots. Made and assembled in the USA with durable double-needle hems and self-fabric shoulder tape, this shirt is built to keep its shape and keep the sentiment close to heart.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% cotton solid colors; medium 5.4 oz fabric for breathable, durable wear\u003cbr\u003e- Self-fabric shoulder-to-shoulder tape to stabilize neck and prevent stretching\u003cbr\u003e- Double-needle stitching on sleeves and bottom hems for added durability\u003cbr\u003e- Tubular knit construction (no side seams) reduces waste and creates a smooth fit\u003cbr\u003e- Classic fit with sewn-in label; made and assembled in the USA\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Do not bleach\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e- Do not iron\u003cbr\u003e- Do not dryclean\u003cbr\u003e","brand":"Printify","offers":[{"title":"White \/ S","offer_id":51917051068696,"sku":"44792397969050599749","price":28.99,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":51917051101464,"sku":"96208235101462066260","price":28.99,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":51917051134232,"sku":"71515123568154206334","price":28.99,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":51917051167000,"sku":"14721561229883489204","price":28.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":51917051199768,"sku":"64983951333880368597","price":28.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":51917051232536,"sku":"35111097936675118594","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7352\/4248\/files\/5236809967467965550_2048.jpg?v=1775338035"},{"product_id":"custom-round-pin-button-the-general-store-540-rocky-mount-va-vintage-badge","title":"Custom Round Pin Button — \"The General Store 540, Rocky Mount, VA\" Vintage Badge","description":"A small, proudly made metal pin that adds vintage charm to jackets, tote bags, hats, or display boards. The glossy mylar face holds crisp, vibrant printing with a subtle aged-paper look in the shown design—center star and bold number framed by curving text. The classic safety-pin backing fastens securely to denim and canvas, while the scratch- and UV-resistant finish keeps the artwork bright through everyday wear. Assembled in the USA from globally sourced parts, these pins come in three sizes so you can choose how boldly to wear your story.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- Glossy mylar face with full-color printing\u003cbr\u003e- Durable steel safety-pin backing for secure fastening\u003cbr\u003e- Scratch- and UV-resistant glossy finish\u003cbr\u003e- Available in three sizes to suit different displays\u003cbr\u003e- Assembled in the USA from globally sourced parts\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Wipe the dust or any dirt off gently with a clean, dry cloth.\u003cbr\u003e","brand":"Printify","offers":[{"title":"1.25\"","offer_id":51917060636952,"sku":"33103101430021631341","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7352\/4248\/files\/18151536812816653780_2048.jpg?v=1775339544"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7352\/4248\/collections\/warm-realistic-flat-lay-featuring-branded-small-town-general-store-merchandise-include-a-neutral-toned-t-shirt-a-cozy-hat-a-ceramic-mug-and-simple-accessories-arranged-on-a-rustic-woo.png?v=1776197669","url":"https:\/\/thegeneralstore540.com\/collections\/the-540-merch.oembed","provider":"The General Store 540","version":"1.0","type":"link"}